

The Elements of User Experience comes from a book of the same title, written by Jesse James-Garrett. Meet the Elements to Effectively Create a User Experience Consideration for user experience should always begin before building the product not afterwards.


UX should NOT be a business afterthought. – The Elements of User Experience by Jesse James Garrett “It is essential to create a user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.” Here though, we look at a more foundational approach to create a user experience. We have covered a simple approach previously to identify navigational changes to existing user experience by ‘ Paving the Cow Paths‘. Learning how to create a user experience that is easy to navigate, works well for your customers and aligns with your business goals, is not always that simple but, you should not overlook this through critical thinking.
